Reel Wheels — Visual ScreenshotsView screenshots
A collection of screenshots and UI flows from the Reel Wheels platform (rental/sales marketplace for movie production vehicles).
Next.jsE-commerceUX
About
Software Engineering Team Lead with 10+ years of experience designing, developing, and leading scalable web applications and high-performing engineering teams. Expert in building automation systems, performance optimization, and AI-driven tools that improve efficiency and accessibility.
Proven track record in leading cross-functional Agile teams of 13-18 engineers, mentoring developers, and fostering inclusive, diverse team cultures. Experienced in recruiting talent, managing performance, and creating environments where engineers thrive.
Strong technical expertise in Node.js, React/Next.js, TypeScript, cloud architectures (AWS, Vercel), and machine learning applications. Successfully led distributed teams spanning four continents and managed relationships with high-profile stakeholders including Hollywood executives and investors.
Empathetic leader with real-world understanding of accessibility challenges and a deep commitment to building products used by millions.
6x
Client Growth
Grew client base from 30 to 180+ at DealerTower
95%
Faster Deployments
Reduced website delivery time from weeks to hours
4
Continents Led
Managed distributed teams across 4 continents
99.8%
Uptime Achieved
System reliability after cloud migration to AWS
Projects & Case Studies
Specials Builder — Dealer DashboardOpen demo
Mini-project presentation for an Automotive dealer 'Specials Builder' dashboard demonstrating architecture and trade-offs between React and Sencha Ext JS.
Overview: Tech Choices
- React JS: Rapid UI development and prototyping, large ecosystem, easy API integration, and lower upfront cost (open source).
- Sencha Ext JS: 140+ enterprise-grade UI components, high-performance data handling, built-in grids/charts, and enterprise security.
Recommendation: For dealerships managing large, complex datasets and requiring robust, ready-made features, Sencha Ext JS often delivers faster development and lower maintenance. React is ideal for flexible, custom UI and rapid prototyping. Combining both can yield a modern responsive app with strong data handling and rich features.
ReactSencha Ext JSDashboards
Experience
2025 — 2026
Founder / Lead Developer·Blinkerly Tech (EU)
- Founded and lead innovative company focused on WordPress performance optimization, managing technical strategy and product roadmap.
- Developed Node.js-based plugin with React admin dashboard that automatically improves website performance, SEO, and accessibility scores.
- Implemented machine learning algorithms for intelligent code optimization and automated WebP conversion.
- Established DevOps practices including CI/CD pipelines, automated testing, and cloud deployment strategies.
Node.jsReactMachine LearningDevOpsCI/CD
2024 — 2025
Lead Full Stack Developer / Technical Product Manager·Reel Wheels
Team: NextJS Dev, Full Stack Dev, Backend Dev, UX/UI Designer
- Served dual roles as Lead Developer and Technical Product Manager, bridging gap between technical implementation and business vision.
- Conducted weekly strategic meetings with company owners and investors, including 5+ direct meetings with actor/investor Mark Wahlberg and Hollywood film producers.
- Built Next.js/React-based e-commerce platform from ground up for renting and selling movie production vehicles and specialized equipment to the film industry.
- Developed custom analytics dashboard for tracking equipment utilization, revenue forecasts, and customer behavior.
- Directly involved in all major business decisions including technical architecture, budget allocation, hiring strategy, and go-to-market planning.
Next.jsReactNode.jsE-commerceAgileAnalytics
2019 — 2023
Lead Full Stack Developer & Engineering Team Lead·DealerTower
Team: 2 Next.js Devs, 1 Sr. Backend Dev, 2 UX/UI Designers, 1 DevOps Engineer + QA & Product
- Led and grew international engineering team from 2 to 8 members across four continents, navigating diverse communication styles and cultural backgrounds.
- Architected revolutionary automated website generator using Python microservices, Node.js APIs, and React/Next.js dashboards — reducing deployment time by 95% (from weeks to hours).
- Grew client base sixfold (30 to 180+ dealership clients), dramatically improving company revenue and market position.
- Developed AI-powered chatbot using OpenAI GPT models that could autonomously build dealership websites from natural language conversations.
- Conducted 2-3 weekly executive meetings with company owners, C-level executives, and key investors.
- Led cloud migration to AWS with Docker, Kubernetes, and CI/CD pipelines — achieving 99.8% uptime.
- Championed WCAG 2.1 AA/AAA accessibility standards across all products.
ReactNext.jsNode.jsPythonAWSDockerK8sOpenAITDD
Mar — Dec 2023
Lead Full Stack Developer·DatGate Heavy Machinery Department
Team: 1 Backend Developer, 1 Designer
- Designed and developed comprehensive e-commerce platform for selling Komatsu heavy machinery and construction equipment.
- Implemented complex filtering system for equipment specifications and integrated real-time pricing engine.
- Conducted regular meetings (2-3 times weekly) with company leadership and industrial equipment dealers.
Next.jsReactNode.jsE-commerceCMS
Apr — Jun 2019
Shopify Developer·Freelance / Remote
- Developed custom Shopify themes and functionalities for global clients through Upwork and Freelancer platforms.
ShopifyLiquidJavaScriptCSS
2017 — 2019
Senior Web Application Developer·International Remote Team
- Collaborated with distributed Agile teams (6-10 members) across US, Europe, and Asia using Scrum methodology.
- Mentored 2 junior developers in Vue.js, Laravel patterns, and professional development practices.
- Delivered large-scale web applications serving millions of users using Vue.js, Laravel, Node.js, and MySQL.
Vue.jsLaravelNode.jsMySQLScrum
2015 — 2017
Web Developer·TemplateMonster
- Developed and maintained web templates and CMS modules (OpenCart, WordPress).
- Worked extensively with HTML, CSS, JS, jQuery, and PHP.
HTMLCSSJavaScriptjQueryPHPWordPress
Skills
Technical Skills
Languages
JavaScriptTypeScriptPHPJava EE
Frontend
React.jsNext.js (Pages/App Router)Vue.jsSencha Ext JSHTML5CSS3/SASS/Tailwind
Backend
Node.jsExpressLaravelRESTful APIsGraphQL
Databases
MySQLPostgreSQLMongoDBRedis
Cloud & DevOps
AWS (S3, EC2, Lambda)DockerKubernetesVercelCI/CD Pipelines
Testing
JestCypressTDDE2E Testing
AI/ML
OpenAI APIML AlgorithmsGemeni Google CloudTensorFlow Basics
Tools & Practices
Git/GitHubJiraFigmaPair ProgrammingCode ReviewsMicroservices
Accessibility
WCAG 2.1 AA/AAAARIAScreen Reader Testing
Leadership & Management
Team Leadership (3-8 engineers)People Development & MentoringRecruitment & OnboardingAgile/Scrum MasterStakeholder ManagementCulture BuildingCross-functional CollaborationTechnical CommunicationKnowledge Sharing
Education
Master's Degree, Artificial Intelligence Systems
Petro Mohyla Black Sea State University
2010 — 2016
Contact
Let's work together
I'm open to new opportunities and would welcome the chance to bring my technical leadership, cross-cultural communication skills, and proven track record of team development and business impact to your organization.